Born in Bradford: can a research study make you happy?

Born in Bradford is a world-leading longitudinal birth/family cohort in the 5th largest metropolitan district in England. Between 2007 and 2011, 12,453 women were recruited who delivered 13,786 live infants. Half live within the fifth most deprived wards for England and Wales, and 45% are of Pakistani origin. BiB’s goal is to produce ‘research that changes a city’. This presentation will describe the journey from establishing an observational cohort in 2007 to the evolution of Bradford as a ‘city of research’ with connected routine data infrastructure covering 600,000 citizens and a UK Prevention Research Partnership (UKPRP) ActEarly programme to develop innovative prevention research. It will share new findings about the impact of the pandemic on mental health and set out a call to researchers to collaborate on our next stage as we track the health and well-being of 30,000 teenagers in the city.