Introduction of routine vitamin D supplementation in pregnancy.

Vitamin D is important for developing healthy bones, but BiB data showed that less than 10% of eligible pregnant women were taking a vitamin D supplement. After speaking to parents BiB found that a lot of women in Bradford were unaware of the importance of taking Vitamin D supplements during pregnancy. BiB worked with clinicians to ensure access and information about Vitamin D supplements was available at ultrasound appointments. This resulted in 97% of women remembering being offered supplements, and 87% taking up this offer.