In our conversations with teenagers about this research, many told us that social media often distracts them from their “real life” relationships and hobbies. We hope this trial will support teenagers in focusing more on their offline, in‑person activities — which is why we’ve named the study The IRL (In Real Life) Trial.
The trial is funded by The Wellcome Trust, with elements of the research supported by the National Institute for Health Research and our “AIM Bradford” research programme. It will be delivered by a partnership of Bradford Institute for Health Research, the University of Cambridge, and the London School of Hygiene and Tropical Medicine.