Sufyan works as Principal Research Fellow at Bradford Institute for Health Research. He does the anthropology of modern Britain, specialising in using qualitative longitudinal research methods in applied health research, public health programmes and how these link with cultural habitats of young people. Through community-driven complex health interventions, he explores ways to encourage healthy behaviours like physical activity, healthy diet, and cultural participation among young people from ethnic/religious minorities and how these can be coproduced to shape public policy. He views healthy behaviours, art, culture, poetry, religion, spirituality, music, ethnicity and diversity as the sites to create synergies for active civic participation and better mental health among young people living with structural inequalities.

He leads on following programmes within Born in Bradford:

• Qualitative Longitudinal Research – Age of Wonder, Wellcome Trust
• Active Faith Settings – JUMP Programme, Sports England
• Youth Resilience Programme – Youth Endowment Fund
• Trailblazer Childhood Obesity Programme – Bradford Council
• Using Men to Increase Uptake for Cancer Screening among South Asian Women – Yorkshire Cancer
Research, University of Bradford