Rosie McEachan is the Director of Born in Bradford and a proud (Scottish) Bradfordian. She is an experienced applied health researcher with particular interests in cohort studies, development and evaluation of complex interventions, environmental determinants of health, green space, air quality, and co-production. She leads the UKRI Population Health Improvement Healthy Urban Places consortium. Rosie holds visiting professor positions at University College London, the University of York and the University of Bradford.